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FLAIR MAGAZINE, FEBRUARY 1950 # 1

Flair.jpg


From the NY Times on June 8: Fleur Cowles, who rose from modest beginnings in New York to become a well-heeled friend of the powerful and famous and the creator of one of the most extravagant and innovative magazines ever published, died on Friday at a nursing home in Sussex, England. She was 101, and her death was confirmed by her husband, Tom Montague Meyer. 

Ms. Cowles (pronounced coals) was a painter, a writer and a renowned hostess. But she took greatest pride in two things. One was her short-lived magazine, Flair, published in the 1950s during her marriage to Gardner Cowles Jr., known as Mike, the publisher of Look magazine. The other was her talent for friendship. 

Although there were just 12 issues of Flair, published from February 1950 to January 1951, the magazine caused a sensation and is still admired for its coverage of fashion, décor, travel, art, literature and other enthusiasms of Ms. Cowles's. It was part of the Cowles publishing empire, which included newspapers in the Midwest and, most notably, Look magazine, of which Ms. Cowles had been an influential editor. 

The preview issue, in September 1949, reflected Ms. Cowles's passion for the arts and boasted a two-layer cover. The outside was embossed with a basket-weave pattern and punctuated with a hole, through which could be seen a picture of a man and woman embracing. The inside cover showed the couple as part of a wall layered with a collage of shredded posters.

A spring issue featured the rose, a flower Ms. Cowles painted and extolled until her death. The issue was suffused with a rose fragrance, some four decades before scent strips became ubiquitous. Housed within it, bound as a booklet, was a tribute to the rose by Katherine Anne Porter. The magazine itself had a rose named after it -- Flair rose -- and there is a Fleur Cowles rose as well. 

Flair published stories and articles by Jean Cocteau, Simone de Beauvoir, Angus Wilson, Tennessee Williams, Ogden Nash and Clare Boothe Luce, among others. Salvador Dalí, Saul Steinberg, Lucian Freud, Rufino Tamayo and even Winston Churchill were among the contributing artists. 


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ENDING Jun 14, 200907:15:00 PM PDT

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